FiveThirtyEight US 2016 Elections


Client: FiveThirtyEight
Service: Branding system
Art Direction: Gerard Marin
Creative Direction: Kate LaRue

FiveThirtyEight is a website that focuses on opinion poll analysis, politics, economics, and sports blogging. Is known for their U.S. election coverage, most famously for their ability to use data as a means of analyzing and predicting the outcomes of elections.

We create this dynamic branding system that followed FiveThirtyEight team throughout the 2016 US elections.

The system show change, movement and flexibility and includes the logo and typography redesign, icons, new color palette and a methodology of approach. It’s like having a ‘kit of parts’ to play with.








“Our audience is politics lovers with a sense of humour —We want a subtle, fun, ever-changing way to indicate that we are following the election along with them.”











“The system should feel deliberately quirky —We are nerds and aren’t afraid to show it!”




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M. +34 650 53 87 81

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