FiveThirtyEight US 2016 Elections

Client: FiveThirtyEight
Service: Branding system
Art Direction: Gerard Marin
Creative Direction: Kate LaRue

Dynamic branding system that followed FiveThirtyEight team throughout the 2016 US elections.

FiveThirtyEight is a website that focuses on opinion poll analysis, politics, economics, and sports blogging. Is known for their U.S. election coverage, most famously for their ability to use data as a means of analyzing and predicting the outcomes of elections.

“Our audience is politics lovers with a sense of humour —We want a subtle, fun, ever-changing way to indicate that we are following the election along with them.”

“The system should feel deliberately quirky —We are nerds and aren’t afraid to show it!”

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